Your selfie or a full-body photo can now serve as a personal mannequin, as OpenAI officially rolled out a virtual try-on feature for its conversational AI. By simply uploading an image and selecting a piece of clothing, ChatGPT generates a visualization of the item on the user, providing a new way to preview apparel before purchasing. This update follows a pattern of experimentation by the company, which previously tested an instant checkout feature that did not perform to expectations.
For online shoppers, these tools offer a centralized space to curate potential purchases. Beyond the try-on function, the new Favorites library allows users to save products discovered during chats for later reference. According to Engadget, these features can be accessed wherever a product listing appears, and users are not restricted to items surfaced by the AI—any screenshot of clothing can be used to generate a try-on image.
The underlying technology powering these visuals is the ChatGPT Images 2.5 model, which OpenAI released in September. TechCrunch reports that this model is designed to produce more natural lighting, render richer textures, and follow editing instructions with higher reliability than previous versions. While these features aim to assist users in their shopping journey, OpenAI noted that images uploaded from personal accounts may be used for model training unless users actively opt out of that setting.
OpenAI continues to explore the intersection of conversational AI and retail as it seeks to integrate further into the consumer shopping experience. While the company does not operate as an online marketplace, these consistent updates to its shopping suite suggest an ongoing effort to maintain utility for users engaging with products inside the chat interface.